After Soho, Paris, London and Berlin Zurich is the 5th place to open up a lacoste l!ve flagship store.
lacoste l!ve is the new line of lacoste. it's rather club wear than casual, rather sexy than sport. the store is built like a giant dressing room. movable coat stands, a mixture of modern neon lightning and vintage wooden floor make an easy and relaxed atmosphere.
it's the collection that brings colour in to the room. patterned polo shirts, colourful slippers, pants and jackets. here you can get dressed up from head to toe.
of course the opening was a really cool event. nice drinks and crêpes and good music by the really funny loco slickers.